The role of media in environmental awareness


The role of media in environmental awareness



Media took power as a fourth authority in the current rapidly moving contemporary. The huge revolution of mass communication and the exchange of information, ideas and cross cultures make nations, who put themselves apart of it, not interacting positively and deeply, isolated from the other parts of the world.



Media trends toward the environment are innovative. They appear on the surface due to the negative deteriorated effects of technology on the environment. As a result, media has to shed light on the environmental awareness through its different broadcast, print and electronic channels. Media incorporates the exerted efforts to protect the environment and the natural resources from the dangerous effects of pollution through the adherence to the social and values of the society.



Pollution becomes a national social phenomenon for both developed and under developed countries. The first was polluted by the nucleus pollution and the latter due to the misadministration of the environmental systems.



Media has to do its part through spreading awareness of the environment terminologies and the problems that face the environment in schools, houses and every where. Media programs should be addressed to all of the society sectors with no body neglected through reviving local, regional and international occasions to achieve the environmental awareness. Mass media pushes toward positive behaviors regarding environmental issues and the social awareness programs.



There is a rising deep and comprehensive cooperation between the media institutions and official authorities to produce the adequate awareness and publishing brochures. In addition to creating interactive programs with the public and recorded documentaries to cover the official and non official environmental activities.

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Dr.zohair abed - Assistance professor

Dean Assistance

Mass Communication Faculty of

Alaqsa University


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